Comprehensive course in professional book marketing. Issues specific to marketing of fiction and nonfiction books in variety of genres and markets will be covered. Students will do market research, produce marketing plans, write press releases, write advertising copy, and develop related marketing materials.
Provides a strong foundation in design software used in the book publishing industry, focusing on Adobe InDesign. Also explores Adobe Photoshop, Illustrator, and Acrobat, as well as XHTML and e-book design.
Outlines opportunities and pitfalls faced by writer (editor, graphic designer, artist) in legal and ethical spheres. Copyright law, U.S. First Amendment law, defamation, right of privacy, trademark, trade secret law. Discusses the importance of the Internet in rethinking copyright and intellectual property rules.
Gives hands-on training in digital skills and surveys developmental trends in writing in computational environments: webpages, computer programs, word processing programs, multimodal essays. Learn core principles and methods of web design, web management, media history, and present-day uses of authoring software.